
Our commitments
Sustainability

Our commitments
Make more, with less.
We believe true success is measured not only by what we produce, but by the value we create for everyone we touch.
Less water and energy for every metre, a safe and fair workplace, and ethical business with every partner, written into our code of conduct.

Sustainability
Our pillars
Four commitments guide how we make every metre and every shirt.
01
Water & energy
We keep finding ways to use less water and less energy for every metre we dye and weave.
03
Egyptian cotton
Long-staple cotton grown in the Nile Delta, made into long-lasting shirts.
02
People
A safe, fair workplace where every member of our team can learn and grow.
04
Ethical business
Our own code of conduct, and the same standards for every producer we work with.

People
People at the core.
A safe, fair workplace where every member of our team can learn and grow.

Ethical business
Responsible manufacturing, written down.
- Our own code of conduct and ethical business policies
- Terms of implementation for every producer we work with
- Social compliance in line with the BSCI code of conduct
- The highest standards of quality, safety and compliance